OAC uses qualitative and quantitative research methods to forge a deep understanding of the user, generating insights that drive our strategic approach to brand and product strategy. We couple user-centered design with immersive ethnographic studies to understand your customer in today’s rapidly changing world. We are focused not only on how users act and what they do, but why they make specific choices, and how their perceptions support the way they view the word. In doing so, we identify holistic user behaviors and attitudes, identify essential needs, and formulate a clear understanding of brand perception and business opportunities.
We create design strategies, a design language and guidelines that will ensure your success. We get to know your culture and expectations and with your business goals firmly in mind and we deliver a highly tailored product. Our brand strategist define and discover unique answers by looking to research, studying the competitive landscape and getting to know you as a an organization.
With this deep understanding of what sets you apart, we’ll give you the tools to deliver uncommonly simple experiences that reinforce your brand, turn customers into brand champions and position your company for long-term growth.
- Brand Development
- Experience Prototyping
- Product/Service Design Thinking
- Customer & Market Insights
- Intellectual Property
- Qual/Quant Research
- Creative Campaigns
- Journey Mapping