BeSwell Fitness.

“To Be Swell is to be conscious of all forms of your health.”

Experiential Services: Art & Graphics, Branding, Architecture, Environmental Design, Fabrication

Owned by Los Angeles City Fire Fighter and fitness lifestyle coach Edward Morgan III, BeSwell is a personal training and fitness lifestyle brand whose main intent is to increase health and fitness awareness among millennial and generation-z demographic. OAC was commissioned to communicate BeSwell’s ideology through the ‘pop-up’ concept with collaborative space, a custom vegan food truck and mobile gym to showcase all elements of the brand. 

BESWELL FITNESS EXPERIENCE

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